Your brow shape and intensity should complement where you are in life. This helps us recommend the right style for you.
✨
Under 30
Bold, defined, full brows
💫
30 – 45
Polished, structured look
👑
45 +
Soft, lifted, refined arch
What's your skin tone?
This determines which of our 3 shades — Light, Medium, or Dark — will look the most natural on you.
Light
Fair to light beige
Medium
Tan to olive
Deep
Brown to rich deep
What color are your eyes?
Your eye color reveals your undertone — which affects how the stain reads against your skin. More important than most people realize.
Blue
Grey
Green
Hazel
Brown
Dark
How defined do you want your brows?
Leave Insta Brow on longer before wiping = deeper color. Drag to see your look update live.
Real Result Preview
Select your skin tone above to see a real result
10
seconds — then wipe with damp cloth
Soft & Natural
10s · Subtle20s · Everyday30s · Full Depth
✦ Golden Ratio Application Technique
Always start at the tail of your brow and work inward toward the front. The tail gets the deepest color — the front stays soft — naturally creating a beautiful ombré effect every time. The tail should always finish level with or above the front of the brow — never dropping down.
Your shade is Medium
A rich, balanced brown matched to your skin tone, eye color, and age.
Defined Arch · Natural Ombré
Real Result — Your Matched Shade
Medium Shade
30
Seconds to apply
5
Up to 5 days
0
Daily touch-ups
✦ Important For Your Undertone
✦ How To Apply Your Insta Brow
1
Start at the tail. Apply from the outer tail of your brow working inward toward the front. The tail gets the deepest color — the front stays soft — creating a natural ombré every time. Your tail should always finish level with or above the front of the brow.
2
Leave it on for 30 seconds. Use the eraser end any time to clean up edges or correct the shape as you go.
3
Wipe with a damp cloth. The stain that remains is yours for up to 5 days. No smudging. No touch-ups. Wake up ready.
🎨
Your Shade
Matched to your skin, eyes, and age for the most natural result.
✏️
Built-in Eraser
Shape and correct in real time. Full control, every single application.
💧
Stain Not Makeup
Lives IN your skin — not on it. Gym, pool, sleep. It stays put.
⏰
Wake Up Ready
Apply once. Perfect brows for days. No mirror. No routine. No stress.